Marketing

TBG can assist with your survey, marketing, and outreach efforts by providing:

• Strategic thinking and planning to most effectively utilize available methods and tools including developing and implementing plans to change the behaviors of target populations
• Testing and refinement of existing communication materials including Web usability testing and review of print and audio materials
• Development of new communication materials, using a social marketing approach
• Original social science research services to test and refine materials including focus groups, interviews, surveys, and experiments
• Topic-specific audience analysis and segmentation
• Detailed audience profiles and insights including customized analyses of ongoing public opinion polling of American's attitudes about climate change (including policy preferences and willingness to engage in climate mitigation behaviors)
• Expert review of communication materials by TBG Resultants℠ in risk communication, social marketing, and climate change, and assistance and advice in placing and distributing materials.

Our experienced team of social marketers, researchers, and strategists leverages knowledge to create messages that change behaviors.