Case Studies for Marketing

Facilitating State Meetings to Help Save Lives

Challenge. Our client wanted to build a national network of State representatives to serve as a national information highway safety resource for highway safety and share approaches to save lives by reducing crashes.

Solution. TBG's team of communications and social science specialists developed a strategy, utilized collaboration methodology, introduced electronic facilitation methods, and established a robust communication schedule to engage and ultimately excite the state participants.

Impact. After six months, the state participants wanted to meet each other and further design the national network. The result of the face-to-face work session was the development of a national forum that attracted nearly 100 participants that included 19 new states. This success ultimately led to a national award for the Federal team guiding this program.

Winning Awards for Our Customers

Challenge. One agency wanted to promote and expand the implementation of a program to reduce the number of crashes between passenger and commercial motor vehicles.

Solution. TBG ResultantsSM produced a state resource toolkit that included guidelines for implementing communications, enforcement, and evaluation components of the program and samples for creative briefs; press releases; media advisories; public service announcement scripts; print advertisements; brochures; newsletters; banners, signage; and souvenir items.

Impact. Our client won two national awards in 2008 and 2009 and was recognized in the awards for safety and operational improvement.

Closing Knowledge Gaps

Challenge. Our client, recognized as a high performing organization, felt that there were some gaps in their managers' knowledge about EEO, Civil Rights, and Diversity issues when working with employees.

Solution. Our team of specialistsfor the three areas met and designed an online survey to evaluate the managers' understanding and knowledge in the areas. In order to capture honest and frank responses, the raw data was not presented to the client, just the composite results.

Impact. The results revealed specific gaps of knowledge and understanding within the several respondent populations. The importance of this specificity was that generic training was avoided. Instead, the client developed specific work sessions to close the gaps.