Case Studies for Transportation

Highway Safety

Challenge. Our client wanted TBG to develop strategies and process improvements to promote a national program to educate commercial motor and passenger vehicle drivers to share the road safely.

Solution. TBG provided marketing communication activities, process improvements, best practices, program assistance, a comprehensive strategic plan, and other recommendations to position the program for national success.

Impact. TBG provided operational management, improved processes, and facilitated partnership opportunities that enabled our client to launch a successful high-visibility traffic enforcement program.

Communication Planning

Challenge. The client had multiple communication plans to increase consumer awareness of a safety issue, but was never able to fully implement those plans due to shifting agency priorities.  Previous efforts started and stopped, creating frustration among partners.

Solution. TBG ResultantsSM reviewed and summarized all the previous efforts, compiling a comprehensive history and highlighting key elements for a successful campaign.  We recommend the agency focus on publicizing and consolidating its existing materials. TBG delivered a comprehensive communication plan that emphasized the need for management buy-in and recommended no action until such support could be secured.

Impact. Based on our recommendations, the agency built management support before proceeding with implementation.

High Performance Team

Challenge. The client wanted to create a flatter organization by creating a matrix form of management and eliminate the traditional functional group silos. The change left the team confused about roles and responsibilities.

Solution. TBG ResultantsSMfirst educated the team about the dynamics of change and high performance teams, and then provided tools that enabled the team to map their current and desired processes.

Impact. The results showed improved performance, increased internal and external communication, advanced the key strategic initiatives/activities of the team, and achieved local and national transportation goals. The client won special recognition from their agency director.